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JAKARTA. Kementerian Pariwisata semakin gencar melakukan promosi branding Wonderful Indonesia. Kali ini dengan melakukan Co-Branding Wonderful Indonesia dengan 21 brand artis entrepreneur dan 19 brand corporate. Kerja sama tersebut diresmikan dengan penandatanganan Nota Kesepahaman (NK) oleh Menteri Pariwisata (Menpar) Arief Yahya dengan para artis entrepreneur sekaligus melakukan Perjanjian Kerja Sama dengan 19 brand korporat di Balairung Soesilo Soedarman, Gedung Sapta Pesona Jakarta, Kantor Kementerian Pariwisata (Kemenpar), Selasa (14/11).
Wonderful Indonesia Co-branding Forum (WICF) sendiri merupakan sebuah forum yang digagas Menteri Pariwisata Arief Yahya untuk mengajak brand-brand di Tanah Air berpartisipasi mempromosikan pariwisata Indonesia melalui co-branding partnership dengan brand Indonesia yaitu Wonderful Indonesia (untuk pasar global) dan brand Pesona Indonesia (untuk pasar domestik). Upaya tersebut juga sebagai sharing resources antara kedua brand yang ber-cobranding sehingga menghasilkan penghematan biaya promosi yang substansial karena dengan berpartner maka biaya promosi akan ditanggung secara bersama.
“Branding pariwisata Indonesia tidak bisa dilakukan secara sendirian oleh Kemenpar. Untuk mewujudkan brand WI di pasar global dan brand PI di pasar domesik dibutuhkan kebersamaan dan sinergi seluruh elemen bangsa dalam kerangka Indonesia Incorporated. Dengan kolaborasi dan bekerja bersama-sama kita akan ‘bigger-broader-better together. Inisiatif co-branding partnership ini untuk memanfaatkan momentum meroketnya kinerja brand WI/PI yang terlihat dari brand equity yang kini sudah sangat kokoh sebagai hasil pengembangan (building brand) selama 2,5 tahun terakhir. Brand WI/PI kini kian melejit di tengah menurunnya kinerja brand-brand pesaing regional,” kata Arief Yahya.
Sementara itu, selain aktif dengan kampanye Sharing Happiness, tahun ini Rumah Zakat juga berupaya untuk membantu Pemerintah dalam mengampanyekan Wonderful Indonesia. Bersama Kemenpar, Rumah Zakat menjadi mitra dalam mengkampanyekan Wonderful Indonesia melalui program Rona Nusantara.Rumah Zakat menjadi salah satu brand yang mempromosikan Pesona Indonesia dan Wonderfull Indonesia dalam program Rona Nusantara.
Rona Nusantara adalah program Rumah Zakat yang melibatkan seluruh masyarakat untuk ikut serta dalam kegiatan berbagi di desa-desa terpencil di Indonesia, sekaligus mengeksporasi keindahan alamnya. Dengan konsep sharing an traveling, Rumah Zakat mengajak masyarakat refreshing dengan cara tidak biasa. Hingga November 2017, program Rona Nusantara telah dilaksanakan di 6 lokasi, yaitu Cianjur, Purwakarta, Yogyakarta, Lampung, Jombang, dan Banyuwangi.
Newsroom/Kuna
Jakarta[:en]JAKARTA. Ministry of Tourism increasingly intensively conduct branding Wonderful Indonesia. This time by performing Co-Branding Wonderful Indonesia with 21 brand entrepreneur artist and 19 corporate brands. The cooperation was inaugurated by the signing of a Memorandum of Understanding (MoU) by the Minister of Tourism, Arief Yahya with entrepreneur artists as well as doing Collaboration Agreement with 19 corporate brands in Balairung Soesilo Soedarman, Gedung Sapta Pesona Jakarta, Ministry of Tourism Office (14/11).
Wonderful Indonesia Co-branding Forum (WICF) itself is a forum initiated by Tourism Minister Arief Yahya to invite brands in the country to participate in promoting Indonesian tourism through co-branding partnership with Indonesian brands namely Wonderful Indonesia (for global market) and brand Pesona Indonesia (for domestic market). The effort is also as sharing resources between the two brands that have co-branding so as to result in substantial cost savings promotion because by partnering then the cost of promotion will be borne together.
“Branding Indonesian tourism cannot be done alone by Kemenpar. To realize the brand WI in the global market and PI brand in the market domestic required togetherness and synergy of all elements of the nation within the framework of Indonesia Incorporated. With collaboration and working together, we will ‘bigger-broader-better together. This co-branding partnership initiative to take advantage of the momentum of skyrocketing performance of brand WI / PI seen from brand equity which is now very strong as a result of development (building brand) for the last 2.5 years. Brand WI / PI is now increasingly skyrocketed amid declining performance of regional competitor brands, “said Arief Yahya.
Meanwhile, in addition to active Sharing Happiness campaign, this year Rumah Zakat also seeks to assist the Government in the campaign of Wonderful Indonesia. Together with the Ministry of Home Affairs, Rumah Zakat became a partner in the campaign of Wonderful Indonesia through Rona Nusantara program. Zakat House became one of the brands that promote the charm of Indonesia and Wonderfull Indonesia in Rona Nusantara program.
Rona Nusantara is Rumah Zakat program which involves the whole community to participate in sharing activities in remote villages in Indonesia, as well as exporting their natural beauty. With the concept of sharing an traveling, Rumah Zakat invites the community refreshing with unusual ways. Until November 2017, Rona Nusantara program has been implemented in 6 locations, namely Cianjur, Purwakarta, Yogyakarta, Lampung, Jombang, and Banyuwangi.
Newsroom / Kuna
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